WEBSEOVISION RESOURCES
Articles credited to the author named in the original publications.
Tools for design, scheduling, video, research and reporting. Use free options where they fit and check the limits before building a workflow around them.
Read the article: Social media tools: a practical toolkit for a small team
Six approaches to Facebook content: demonstrations, contextual photographs, useful answers, customer feedback, questions and stories from the team.
Read the article: Facebook content: formats, ideas and evaluating the effect
A practical guide to a Facebook page, content, advertising and measurement. Distinguish objectives, formats and actual business outcomes.
Read the article: Facebook marketing for small businesses: goals, content and budget
Understand backlinks versus internal links, the purpose of nofollow, sponsored and ugc, and why a redirect is not a type of backlink.
Read the article: Backlinks: types, attributes and their role in SEO
How to investigate a missing page, repair a broken link and choose between restoring content, redirecting a URL and returning a correct 404 response.
Read the article: 404 errors: when to fix them and when to keep themAfter receiving an enquiry, we discuss the context and whether we can help. Scope, price and timing are agreed before work begins.
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