Mountain sports & community
Boeritsa
Website development, digital strategy and campaign materials for activities, membership and club events.
Explore the delivered work
Sports event · community and a cause
Po stapkite na Aleko s priyatel — website and event marketing
A website, marketing strategy, advertising and communication with participants, partners and media for a mountain event built around sport, friendship and a shared cause.
CLIENT & CONTEXT
What was the brief?
Po stapkite na Aleko s priyatel brings together running, cycling and team formats. WebSEOVision’s work covers the website and digital marketing, from explaining the disciplines to producing content, running campaigns and coordinating information around the event.
What needed to be addressed
Runners need route and elevation details. Teams need clear participation rules. Potential partners need to understand the purpose of the event. The challenge was to answer these different questions while keeping the shared experience at the centre of the story.
APPROACH & DELIVERY
The work delivered
- 01
A website people can use to prepare
We built and developed the event website with dedicated information on routes, rules, registration, news and the cause. Participants can return to practical details after seeing a campaign post.
- 02
Strategy, content and advertising
We planned the event marketing and produced posts, videos and campaign visuals. Running and cycling had separate campaigns and messages that reflected different motivations to take part.
- 03
Participants, partners and media
We supported participant communication and worked on partnership proposals, communication materials and media outreach. The website, social channels and practical updates followed a shared direction.
Deliverables
- Event website design and development.
- Marketing and content strategy.
- Social posts, videos and campaign visuals.
- Separate running and cycling campaigns.
- Communication with participants, potential partners and media.
MARKETING STRATEGY
From the first message to the conversation after the finish
- 01
Positioning
Sport, friendship and a social cause in a shared message.
- 02
Audiences
Different reasons for runners, cyclists and teams to join.
- 03
Content
Routes, conditions, starter packs and practical deadlines.
- 04
Advertising
Separate campaigns for running and cycling.
- 05
Questions and entry
Information for choosing a format and preparing to take part.
- 06
After the event
Results, photographs and thanks to the community.
ONE EVENT, DIFFERENT QUESTIONS
Information that matches the reason to take part
This map explains what each audience needs to know and connects the website content with the communication themes.
- Runners and hikers
- Routes, elevation, cut-off times and GPX tracks.
- Cyclists
- Short or long course, category and preparation.
- Duathlon and teams
- Combined disciplines and rules for taking part together.
- Families and colleagues
- A suitable format and clear information on joining as a group.
- Volunteers
- Where help is needed and how to contact the team.
- Partners
- Audiences, the cause and practical ways to support the event.
PROJECT MATERIALS
The website and materials behind the campaign
COMMUNITY, PARTNERS AND A CAUSE
Sport brings people together around a shared purpose
The 2026 event supports the Ela i ti Foundation’s campaign for an accessible vehicle for people with disabilities. Explaining this purpose is part of the event communication.
The cause on the official websitePartner communication
We prepared materials and proposals that explain the event, its audiences and opportunities to support it. This sits alongside participant content and media communication within the marketing work.
RESULT & PRACTICAL VALUE
What was delivered
The website and marketing materials connect one event with several ways to take part. The work brings together web development, planning, content, advertising and communication. The organising team is responsible for the sporting and logistical delivery of the event.
Over 730 participants
When strategy, communication and sport come together
The 2026 edition of the Aleko event brought together over 730 participants. WebSEOVision supported its promotion through website development, marketing strategy, advertising campaigns, social media content, and communications with participants and partners.
Related projects
All projects
Local retail · Chelopech
Siniyat Magazin
Introducing a new shop in Chelopech through Instagram, product content, short videos and its first advertising campaigns.
Explore the delivered work
E-commerce marketing
Nailchic.bg
Marketing analysis, advertising reporting and a content plan for a Manucurist retailer. The work focuses on product range differences and the information shoppers need before choosing.
Explore the delivered work
Let’s discuss your website
First, we clarify what you need.
After receiving an enquiry, we discuss the context and whether we can help. Scope, price and timing are agreed before work begins.
contact@webseovision.com+359 899 797 216Tell us what you want to improve
Email your website address and a short outline of the situation:
- Which service or audience matters most?
- What is not working as you expected?
- Is there an upcoming change or deadline?
contact@webseovision.com
Call: +359 899 797 216Send an inquiry